The Most in Demand Skills in 2020

Now more than ever, social media and other digital platforms are prioritized when it comes to connecting and reaching target customers for business growth leading to a high demand for people with digital marketing skills.

Here are the five (5) most in-demand skills for Digital Marketers this year:

1. Content Marketing

2. Search Engine Optimization (SEO)

3. Social Media Marketing

4. Data Analytics

5. Product-driven marketing and User Experience (UX)

Content Marketing

Being a digital content creator is the most important skill. The ability to create quality content that effectively conveys the message to your target audience is important. This is one of the most essential strategies to build a long lasting relationship and rapport with your audience.

Search Engine Optimization (SEO)

Search engine optimization is one of the most powerful ways to organically acquire customers through content marketing and technical implementations. This can make search engines like Google or Yahoo to interpret the importance and relevance of your website and start prioritizing it within the search results first page. SEO plays a vital role in a digital brand’s success.

Social Media Marketing

A Social Media Manager or Marketers must possess a creative mindset and skills to develop engaging content. With the evolution of skills required to maintain a connection with the audience, it is important that social media managers also know how to adapt to data-driven strategies that produce conversion-based outcomes.

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Data Analytics

Data analytics skill for digital marketers include an understanding about the proper structuring and storing of unique data points. This also includes understanding how integration of cross-platform tracking tools in measuring conversion goals take place.

Product-driven marketing and User Experience (UX)

This encompasses almost all aspects of digital marketing: sales, marketing, engineering and design. The digital marketer must possess an understanding on how to drive user acquisition and retention from internal product features including ability to design engaging landing pages.


A&D Creative lab is Article & Design’s specialised unit which strives to help everyone (digital business owners or freelancers alike) who wants to upgrade their skills and expertise to the next level!

A&D advocates for the creation and transformation of digital business owners and freelancers to be globally competitive through our courses and workshops.

A&D Creative Lab is made by freelancers for freelancers. Hey, who will understand us better? 

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5 Tips On How To Start Your Freelance Career While Still Working Full Time

If you want to listen to the audio version of this article, please click below. Or subscribe to our Podcast – Super Freelancers PH.

Here is a brief work from home roadmap you should consider starting your own freelance business while still working full time:

1.    Define Your Goals

You need to decide what you actually want to accomplish and why you wanted to do freelancing even if you are working full time. If one of your ultimate goals is to make enough money to support yourself then figure out how much you are going for and how many projects you can accommodate in a month. It is best that you should be able to track your projects and schedule your time.

2.    Find a profitable niche and Identify your Target Market

Determine and assess which niche you are going to be able to stand out and do work better. In freelancing, you are actively taking part in an industry where clients value quality over price.

https://youtu.be/Z8wnI6SI3kk

3.     Build Your Own Website and Showcase your Portfolio

You should get organized and show off your skills and abilities. You need to prepare your portfolio as your weapon to convince your clients why they should hire you. Start going through your previous works and choose those you think would best represent the skills you are offering. Your own website helps promote your professional image online.

Write Your Work From Home Roadmap

4. Market yourself as well as the skills and services you can provide

Learn how to pitch yourself. Make a strong impression and introduction that shows you know what you are doing and you are great at what you do. Know your strengths and sell them. Your work samples and past works are your visual representations of experience.

5. Be a networker, not a loner

Meet other freelancers and get advice about how the freelancing industry works.


A&D Creative lab is Article & Design’s specialised unit which strives to help everyone (digital business owners or freelancers alike) who wants to upgrade their skills and expertise to the next level through our courses and workshops.

A&D Creative Lab is made by freelancers for freelancers. <3 

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Filipino Freelancers: 5 Freelancing Jobs on How to Earn Money While on Lockdown?

The global pandemic has prevented many of us from going into work or socialising outside with our friends. 

Suddenly, with so much time on our hands, we are looking for ways to keep productive. Work from home jobs are in high demand now and freelancing offers us the flexibility to work from anywhere we want, whenever we want. 

However, with so many options of freelancing available, from designing logos to virtual assistants, it can be overwhelming to think about where to start.

Here are the top 5 most popular jobs in freelancing:

Data Analyst

If you have a quantitative mind and enjoy crunching big datasets then this is the job for you. You will be examining large datasets for trends and patterns. You will need strong mathematical abilities. Programming languages such as Python, SQL are also a must.

Web Developer

If you are skilled in coding and like to get creative then developing websites for clients will be a great freelancing opportunity for you. Knowledge in HTML, CSS and Javascript will be required and experience in WordPress will also be advantageous.

Writer

There are a lot of Filipino writers that are now hired to write blogs, articles and contents for websites on various topics. If you like researching new topics and have a very high level of English then this is a very fun freelancing job.

Graphic Designer

For creative artists out there. Companies now require catchy visuals and graphics to communicate with their audience effectively and will happily pay good money to hire you for projects.

Online Tutor

Do you love teaching and can communicate ideas across clearly? With schools closed, parents are looking for ways to continue their childrens’ learning and online tutors are required during this time.

It is not easy to get started in freelancing, but if you have the skills and motivation, then it can be the dream work from home job for you.


A&D Creative lab is Article & Design’s specialised unit which strives to help everyone (digital business owners or freelancers alike) who wants to upgrade their skills and expertise to the next level through our courses and workshops.

A&D Creative Lab is made by freelancers for freelancers. <3 

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