3 Good Reasons to Run Facebook Ads

Nearly everyone these days has a Facebook account. It’s now become a standard contact detail. To be quite honest, you can only count with your fingers the number of people you know who are not on Facebook. For most, there might be none at all. Can you see this as a great opportunity for your business?

Read more

Improve Your Content With Storytelling

In today’s internet, content is everywhere. You’ve got the really serious stuff like The New Yorker, The Atlantic, Vox, and others. On the other hand, you have the downright ridiculous (but still entertaining) like BuzzFeed, BoredPanda, and Tumblr. While they may be on opposite ends of the “take me seriously” spectrum, both have one thing in common, and that is content that people want to read. So what makes people want to read them?

Read more

No Antivirus Required: 3 Quick and Easy Cybersecurity Tips

In today’s online world, threats continue to loom. But unlike before, where viruses aim to destroy your computer, modern cyber threats actually preserve your computer. Malicious programmers have it in their best interests not to damage anything. So what do they want? Read more

3 Reasons to Make Your Website Responsive




More and more websites these days are adapting their designs to be responsive. Just try it: if you resize your browser window while the site is open, and the site’s layout changes, then the site has a responsive design. Why? The reason for that may be right beside you.


1.  Most internet traffic is from mobile devices

ipad-820272_1280Based on a report by SimilarWeb in 2015, 56% of internet traffic to leading US websites came from mobile devices. But that was last year; the number may have already gone up by now. With that much web browsing going on, it’s almost a requirement these days to design a mobile-friendly site. Even if it isn’t required, though, you will clearly miss out on a large part of the market if your site isn’t mobile responsive.

Phones and tablets have smaller screens. You can’t view a full-page site on a small screen comfortably. If you would try, it will involve a lot of scrolling and zooming in and out. That’s annoying, and it doesn’t serve the purpose of a mobile device. Compare that to browsing a responsive site, where you can see everything clearly at first glance. The only gesture you’ll have to do to navigate the site is scrolling up or down. Everything is sized well for a small screen, and the links and buttons are large enough targets for your fingers. Isn’t that a much better user experience?


2.  It makes multitasking on desktops easier


Responsive design doesn’t just benefit phones and tablets. They benefit desktops too. Let’s say you’re typing up a document while researching on the web. To make the job easier, you could put the windows of your web browser and word processor side by side. Responsive sites would adapt to the resized browser window, so the text will still be within the bounds of the smaller browser window. No need for the annoying side-scrolling. Honestly, no one should have to do that when browsing the web. Side scrolling is only fun when you play Super Mario Bros.


3.  You will need to do it anyway

Article and Design - Start-Up Business The Importance of Owning a Website

With more and more online activities being done on mobile devices, sites will have to adapt to the growing demand for mobile-friendly content. If you want your website to still be on top of its game in the future, it’s going to need to be responsive. It has to look good on any screen, no matter how big or small. Thus, it is only a wise choice to future-proof your website right now.




Do you need a responsive site designed for you? Let the experts at Article and Design help you out! We offer not just setting up websites with responsive design, but also a whole host of web services that will help your business grow! We’ll be glad to work with you!



3 Reasons for Every Business to Have a Website

girl on macbook airThe Internet has always been a game-changer ever since it was invented. It’s given us more convenience than any other technology. Read more


Currently, people are glued to social media platforms like Facebook, Twitter, Instagram, and Google Plus to the point of addiction. Because of this trend, different businesses should take advantage of these platforms to market their products and services. However, utilizing social media as a marketing strategy can be a pain in the ass.

If you’re building your own business and looking into social media as a tool to sell your products, you would be better off if you outsource your social media needs. Below are the reasons why you have to do it.

  1. Time

As an entrepreneur, you don’t have the time to manage your business, develop your product, and publish information of your product and business on Instagram, Facebook, and Twitter simultaneously. If you attempt to do all of these at once, you would have too much on your plate and put your business at risk.

When you opt for outsourcing, you’d have more time to take care of your business and enhance your product. Further, you’d be assured that your social media marketing will be successful because another entity, which is an expert in the field, does the job for you.

  1. Expenses

Hiring someone, who would be responsible for social media marketing alone, is costly. You need to pay his or her salary, plus allowances and benefits required by law. These expenses may hurt your business especially if you’re still starting.

Moreover, if you delegate your social media marketing to existing employees, they may neglect their other essential tasks. This scenario will be a disadvantage on your end and a blow to your business.

On the other hand, when you outsource your social media needs, you would avoid the above-stated inconveniences.

  1. Lack of expertise

You may not be skilled in social media marketing. That’s why you have to rely on the experts.

These experts have been in the industry for quite some time. Because of this, they know what works and what doesn’t. Further, in case there would be problems, they know how to troubleshoot them immediately and get your social media marketing up and running again.

It would be safer if you trust the experts. They will take care of you and your business.

  1. Huge Responsibility

Having to post valuable information several times a day on social media platforms can be overwhelming and cumbersome. This is especially true when you have other tasks on top of supervising your business. You wouldn’t know what to prioritize and leave your other duties undone.

To lessen your load, outsource your social media needs to another company. In this way, you can give your utmost and undivided attention to the more important things like improving your product and business and offering more services to your clients.

Next thing you need to do is to select a reliable and efficient company for your social media needs. We, at Article and Design, can do that for you. We do social media set-up and management on Facebook, Twitter, Google, and Youtube. Aside from that, we also offer other services, such as website development, writing, graphics and videos and so much more.

Outsource your social media needs now and let your business take off! Log on to www.articleanddesign.com or email us at admin@articleanddesign.com for more info.

3 Reasons to Outsource your Website to the Experts

Welcome to the 21st century, where the Internet is everywhere and plays a role in nearly every part of our daily lives, from finding information to doing business. And yes, having a website for your business gives you an edge. It means convenience for you, your clients, as well as your employees. But then, what if you don’t know a single thing about web design, HMTL, CSS, or any of that technical jargon? How can you build a website if you just don’t know how to? Not to mention maintaining the website! Read more

Hire A Developer To Design Your Mobile Compatible App

If you why you should a mobile app developer for your business, then you are still not fully convinced about the wonders and the miracles a mobile compatible site can bring to your business. In this article, we will try to shed light on two things: First on the benefits of having a mobile attuned site and second, on the advantages of hiring a mobile app developer for your offline and online business.

Article and Design - Services

On the Benefits of Having a Mobile Attuned Site

It is actually useless to proceed with persuading you to hire an developer for your mobile app when you are yet to be convinced of the many splendid things a mobile attuned site can do to your enterprise. There is actually a litany of advantages but let’s stick with three major benefits — its accessibility, visibility, and convenience.

On to accessibility. With mobile compatible site, your customers can easily access and reach you. You need not bring your store physically to them. Your mobile app will do that for you. At a click of their finger, you appear before their very eyes. They also need not move from one geographical location to another to be able to get to you. They can actually do this even if they are lazily lounging at their living room.

On visibility. The basics of online marketing and marketing in general would tell you that to be able to persuade your market as to what you are selling, you have to make yourself visible first. You have to make yourself seen to your target audience. How do you this with an audience who are always on the go 24/7? Well, you walk, commute, and even work with them. You must be where they spend most of their idle and waiting time at. You must be on their mobile phones.

Convenience. Well, when you can be where your audience are than them getting to where you are, that’s epitome of convenience. They need not break a sweat to access your store or your site. With all these three benefits in line for you, your business will never be on the wrong side of the road.

On to the Advantages of hiring a mobile app developer. Well, the answer is clear. A mobile compatible app developer can execute whatever plan you have in mind. Just tell them what you want, they will make it happen for you. They breathe life to your brainchild. Most business people who own online and offline sites are not actually privy to how mobile apps interact with the market. This will actually be where your mobile app developer come in handy. They very well understand the dynamics of the market and the technology so they know what to create to make everything work for your business.

It is an understatement to claim that mobile compatible apps are necessary. The more important argument there is coming up with an apt and optimized site lays in the hand of your mobile app developer.

Make your site mobile compatible and get ahead of your market!

Outsource Your Website Needs: Better than D-I-Y

Can you think of something better than leaving the fate of your site to a professional? If you can’t then its time to outsource your website needs.

Remember the time when you decided to paint your room by yourself? You wanted to save up money and decided to do the painting yourself. It was good at first but in less than a month, you noticed that paint wore off leaving the surface with paint bubbles. It looked messy so you decided to scrape the paint off. The story ended with you contracting a professional to do the painting for you. At the end of the day, did you really save money? That would be a big NO, right?

Article and Design - Efficiency

This is the exact same logic that we are driving at vis-à-vis you and your website needs. From web design down to website content, it is still best if you leave the fate of your business to the experts. This is way better than having to do all of those by yourself. Still unconvinced? Read on as we discuss, in details the benefits of having to outsource your website needs.

  1. Hiring Writers To Supply Content: The Benefits

With all the stringent algorithms being released by search engines in an effort to eradicate spamming, the path available to all, when talking about online business success, is to write passionately about what you are promoting and selling online. This sounds easier said than done, by experience. Yes, it will be easy on the first few days or weeks of your article writing tasks, as there will be a lot of things you have in mind to write about your product. The real challenge starts when you have exhausted every possible idea you have about what you are promoting. To save you the hassle of having to go through these motions, why not leave it to the experts? Less effort, very good result. Who wouldn’t want that, right?

So why do you need to hire writers? You can read  my previous post about Web marketing for start-ups here.

2. Optimizing Websites and Website Design – Aesthetics Matter

What do you mean when you say optimize your website? Well, that term actually means to review you site design, lay-out, content, and navigation to achieve an excellent goal conversion rate. So what now is the goal of your website? Each website owner wants to have an interactive website – a website which can communicate with the clients and the visitors to be able to close in the deal. And who can do this better, in your behalf, than your experts! With just a minimum amount, you get your business moving and going further!

With all that has been said and done, need I say more? Outsource your website needs now and save yourself from the pain of having to do it yourself.


2 Things Why You Need To Hire Article Writers for your Website?

Only The Best For Your Website: Hire Article Writers
We would sometimes ask how our website and our business benefit would if we hire article writers to provide content. Or maybe, we wonder why hire when we can very write for ourselves? Well, you see there are a lot of things that a professional content provider can do for your site and for your overall business visibility. Let’s discuss in details a few of the most important ones.
1) Increased Visibility Online
What is the primordial reason why you want to go into business? To profit, right? And how do you profit? By selling more. And how do we sell more? We advertise. We seek out our market and gather as much buyers as we can. That’s the simplest equation we can come up with. That’s pretty simple, right? But you then again, we both know that advertising alone will not deliver us what we expect. We need to be the first and the ultimate attention gatherer among our competitors. Yes, my friend competition made life a little bit complicated in this case. That’s where your professional content provider comes in handy. That is where you will see the leverage of your business if you hire article writers.
With these writers, you can create a specific niche and focus on that to drive traffic to your site. You can very well rely that these people are well-verse in such online advertising rules as keyword density, search engine optimization, and the likes. You don’t have to burden yourself of learning these rules and mastering the art of writing with the intention to sell as you have writers who will do that for you, for a very reasonable per article price. At the end of the day, you increased your online visibility by the wonders of linkages and networks an article made. It wouldn’t be long when that visibility be translated to profit.
2) Sensible Selling Through Unique And Original Write-Ups

Gone were the days where selling was upfront and the products being overplayed and the benefits from the same were downplayed. Surely these days buyers are becoming more aware of the principle of caveat emptor. As such, they are more vigilant and picky with their product choices. They don’t just simply pick a product or purchase a service from the shelf and see if it will satisfy their whims. Instead, they thoroughly read product and service reviews first to gather as much information about the same. Before purchase will be made, they thoroughly scrutinize a product.

This is where sensible selling through blogs and on-site products review will come in handy. Your professional writer, through various article directories, can write product and service reviews for you with the intention to sell your products and services. These articles will be linked to your website so that when one reader reads it, they will automatically be hooked to your site where purchase will be processed.
I can actually write a litany of many other benefits one can get when they choose to hire article writers for their sites. These are just a few of the primordial and important ones. So, what are you waiting for? Hire today and who knows, you might just figure out something to add to this list.